In a grand gesture of cross promotion, Nike sought to create a seeding kit for a limited release colorway of Kyrie 4s. These “Kyr-eaties” Kyrie 4s celebrated NBA Superstar Kyrie Irving and his elderly alter-ego “Uncle Drew” (originally a Pepsi commercial?) appearance on a box of Wheaties, which, in turn, promoted the impending release of the Uncle Drew movie.
Flakes and milk. Pretty classic.